Realtime Content Personalization with AI
Proof-of-Concepts for personalizing marketing content in realtime using Einstein AI
zentriQ partnered with a leading automobile manufacturer to boost digital in-car product adoption through advanced personalization. We developed a comprehensive proof of concept leveraging Salesforce's capabilities to deliver real-time, personalized recommendations. Our team designed the strategic framework, created a scalable enterprise architecture, and implemented an extensive system that analyzes website click behavior and past sales data. This innovative solution generates instant, relevant product recommendations and next best actions, significantly increasing engagement and conversion rates for digital in-car products. The project showcases zentriQ's expertise in utilizing Salesforce to drive innovation in the automotive sector, creating a more connected and personalized customer experience while demonstrating the potential for substantial business impact.
Content on website is generic and is missing adaption on individual preferences to boost sales
Built an AI powered engine to detect website visitors preferences and personalize content
Proof of concept for AI driven Personalization, to be rolled out globally
