WhatsApp Messaging in Salesforce Marketing Cloud via Twilio
Efficient Communication through Automated WhatsApp Messaging in Salesforce Marketing Cloud
This custom solution, developed for IU International University, enables automated WhatsApp messaging within Salesforce Marketing Cloud using Twilio. Integrated seamlessly into the Journey Builder, it addresses the technical challenges of handling high message volumes with reliable performance and secure data management. This innovation allows the university to communicate with students more quickly and effectively, with the added capability to switch from automated messages to personalized one-on-one chats, significantly enhancing the quality of student-staff interactions.
Technically demanding integration requiring seamless embedding in Journey Builder while ensuring high performance and data security.
New custom activity for the Journey Builder with built in Twilio Editor to integrate Whatsapp Channel
Improved student communication with automated WhatsApp messaging and seamless transition to one-on-one chats.
