Holistic Salesforce Marketing Cloud optimization
Rolf Benz
Architecture & Implementation
Salesforce Marketing Cloud & Sales Cloud
How zentriQ streamlined technical processes and boosted efficiency for Rolf Benz, a leading furniture manufacturer
Our client, a prominent furniture manufacturer, sought to enhance their entire Salesforce ecosystem, encompassing both Sales and Marketing Cloud. The project involved a comprehensive health check, introduction of automated business processes, and implementation of sophisticated reporting mechanisms.
- Integration with multiple frontend and backend systems and processes (3D configurator, marketing warehouse, website, Outlook)
- Ensuring usability for internal staff and end customers
- Streamlining complex workflows across various touchpoints
- Defined end-to-end processes for seamless operations
- Integrated Cloud Pages into existing frontend systems
- Developed automations in Automation Studio to support backend processes
- Created automated and highly dynamic emails to meet specific reporting requirements
- Fully automated processes that seamlessly interlock, minimizing manual effort
- Comprehensive internal customer profiles enabling targeted marketing initiatives
- Improved planning of internal resources
- Enhanced customer and lead satisfaction through simplified and optimized communication
