B2B Loyalty Automation
Heating Systems
Strategy & Development
Salesforce Marketing Cloud, Sales Cloud
Development of an automated B2B loyalty communication blueprint with a global rollout
A leading heat pump manufacturer faced the challenge of strengthening its relationships with partner installers and boosting sales. In collaboration with us, an innovative B2B loyalty customer journey concept was developed and implemented to enhance partner engagement and drive revenue growth. Our team designed and implemented tailored customer journeys that utilized automated communication pathways to gradually bring the partner installers closer to the brand. Similar to a Payback system in the B2C sector.
Install & Salespartners engagement has been stagnating
Functional concept and technical implementation of holistic automated B2B customer journeys to push partner engagement
Increased partner engagement and sales
